Privacy Policy for Aleruva

Last Updated: November 12, 2025

This Privacy Policy describes how Aleruva (“we”, “us”, or “our”) collects, uses, stores, and protects your personal information when you visit or make a purchase from https://aleruva.com (the “Site”).

By using our Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect personal information that you voluntarily provide to us, as well as information automatically collected when you interact with our Site.

A. Information You Provide

When you make a purchase or attempt to make a purchase, we collect:

• Name

• Shipping address

• Billing address

• Payment information (processed securely by our payment partners)

• Email address

• Phone number

• Order details

When you create an account or contact us, we may collect additional information such as:

• Username

• Password

• Support inquiries

B. Information Automatically Collected

When you browse our Site, we automatically collect:

• IP address

• Device type

• Browser type

• Cookies and tracking data

• Pages viewed

• Time spent on pages

• Referring website or link

This information helps us improve our Site, prevent fraud, and analyze traffic patterns.

C. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

• Improve Site functionality

• Remember your preferences

• Personalize your shopping experience

• Track analytics and performance

• Provide targeted advertising

You can disable cookies in your browser settings, but the Site may not function properly.

2. How We Use Your Information

We use your personal information for the following purposes:

• To process and fulfill orders, including shipping and payment verification

• To communicate with you, including order updates and customer support

• To improve and personalize the Site

• To detect and prevent fraud

• To comply with legal obligations

• To provide targeted advertising via platforms such as Meta, Google, TikTok, and others

• To maintain accurate business records

3. Sharing Your Information

We share your information with trusted third parties to operate our business and provide services to you.

A. Service Providers

We may share information with:

• Shopify (website host)

• Payment processors (e.g., credit card processors, PayPal, Shop Pay)

• Shipping carriers

• Email marketing platforms

• Analytics providers

• Ad networks

• IT and security partners

These parties are only permitted to use your data to perform services for our business.

B. Legal Compliance

We may disclose information if required to:

• Comply with laws and regulations

• Respond to lawful requests and legal processes

• Protect our rights, privacy, safety, or property

C. Business Transfers

If Aleruva is involved in a merger, acquisition, or sale of assets, personal information may be transferred as part of the transaction.

4. Behavioral Advertising

We use your information to provide relevant targeted advertising on:

• Google

• Facebook / Instagram

• TikTok

• Pinterest

• Other ad networks

You can opt out of targeted advertising using these links:

• Google: https://www.google.com/settings/ads/anonymous

• Facebook: https://www.facebook.com/settings/?tab=ads

• General opt-out: https://optout.aboutads.info

5. Data Retention

We retain your personal information for as long as necessary to:

• Fulfill your orders

• Provide customer support

• Comply with legal obligations

• Improve our business

Order information is stored unless you request deletion.

6. Protecting Your Information

We use secure technical and organizational measures to safeguard your personal information, including:

• SSL encryption

• Secure payment processing

• Restricted data access

• Regular security monitoring

However, no method of transmission over the internet is completely secure.

7. Your Rights

Depending on your location, you may have the right to request:

• Access to your personal information

• Correction of inaccurate data

• Deletion of your data

• Restriction of processing

• Opt-out of marketing communications

• A copy of the information we hold

To exercise your rights, contact us at: contact@aleruva.com

8. Do Not Track Signals

Because there is no industry-standard response for Do Not Track (“DNT”) signals, our Site does not alter its data-collection behavior when detecting a DNT signal.

9. Children's Privacy

Our Site is not intended for individuals under the age of 13.
We do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, contact us immediately.

10. International Users

If you access our Site from outside the United States, please note:
Your information may be transferred, stored, and processed in the United States, where data laws may differ from your region.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements.
When updated, the “Last Updated” date at the top of this page will be changed.

12. Contact Us

If you have questions, concerns, or privacy requests, contact us at:

Email: contact@aleruva.com
Address: Aleruva, 36 Russ Street, 3rd Floor, Hartford, CT 06106, United States